Genashtim Innovative Learning is a Singapore company that decided to develop and launch its own brand of online learning programmes. One such programme, the EPiC Online, allows live one-on-one, face-to-face English language coaching service. EPiC Online can be further customised with role play and actual problem scenarios to help e-learners to practise English in their work situations. This e-learning programme has been adopted by multinational companies such as McDonalds and Holiday Inn Singapore to train their staff.